With so much happening in the automotive world, we invite Australians to ‘Look forward to it’ in a new brand campaign
Have you seen our new TV commercial?
There is so much going on in the automotive world, where do you even start? With new models, new brands, new energy, new technology, even new ways to buy, in 2023 there are a lot of exciting things to learn about and plenty to look forward to.
To help tell this story, launching this month, on TV, print and digital is our brand new brand campaign.
Since launching the new Drive.com.au website in 2021, we’ve been on a constant path of growth and improvement to give you the best automotive news, reviews, comparisons and advice across all streams of media.
For 2023 we’ll be back with more seasons of Drive TV, more TV specials, more of the Drive Podcast, regular radio segments and even some good old-fashioned print lift-outs and events where you can not only meet our team but get first-hand experience with some of the most exciting new vehicles on the road.
Headlining our campaign is a TV commercial that speaks to some of the questions asked about electric cars and how they can fit into our day-to-day lives. Growth in the segment saw a massive 94 per cent increase on 2021 (33,410 EV deliveries vs 17,243), itself a whopping 230 per cent rise on 2020 volumes.
But while there may be a lot changing in the world of cars, the world of family dynamics (doing chores, borrowing cars, teasing your sibling) never seems to change at all.
It’s this insight that sparked the campaign creative, showing a regular Australian family negotiating the common conversation of borrowing the car requiring not only cleaning the vehicle but cleaning the solar panels used to charge the car as well! This may not be a common sight today, but as we look to the future this may very well become the new norm.
The car we chose to feature wasn’t an accident either, with the Tesla Model 3 not only the top-selling electric vehicle on the market in 2022, but also the top-selling medium-sized car overall.
We tried to have a bit of fun with our ‘Drive Family’ in the commercial too, and even sprinkled some ‘Easter Eggs’ for eagle-eyed readers, with four scale models of iconic cars (old and new) displayed around the home.
Think you know what they are? Let us know in the comments below and the first correct answer will win a prize!
Let us know what you think about the ad, and stay tuned as we continue to make 2023 the biggest year yet for the Drive brand!
There’s a lot of great content to come. Look forward to it!
The post Drive.com.au launches TV brand campaign appeared first on Drive.
